Like many of our clients, the relationship with Alejandro goes beyond business and he is more like a member of the ‘abcMallorca family’. Over the year, Alejandro has utilised the abcMallorca Business Club as a means to grow his network of contacts and build valuable business collaborations with constructors, luxury kitchen companies and many more services that were born from attending the business lunches. Millions and millions of euros have been generated in new business as a result of these collaborations. 

The history of Bodhana and abcMallorca is a very long and happy one! Most of the existing clients of Bodhana come as a result of word of mouth recommendations from friends. To make sure the business has a steady flow of new clients, Chetana advertises with abcMallorca both online and in the magazine. An annual advertorial in the magazine explains the concept and vision behind the business together with punctual online marketing campaigns keeps Bodhana in front of their target market.

Launching the new boutique hotel in Palma in 2019 into a competitive marketplace, Ruben and his team enjoyed outstanding success in a very short time as a result of their superior product, excellent management and of course advertising online and in the magazine of abcMallorca. One of the key unique features of this hotel is the outstanding design so initially, the focus was on communicating this to their target market via advertorial coverage online and in print.

Delighted to cooperate with ABC Mallorca on several fronts. It is indeed a great partnership and one of the best ways to promote our services to the local and expat community of the island. I came across ABC Mallorca even before moving to the island, when looking at best places to live, schools, lifestyle and restaurants! In my first year here, the restaurant guide helped to discover many of my favourite restaurants on the island.